Tips for a Successful Black Friday Weekend (Plus Free Downloadable Marketing Calendar!)
November 24, 2017 begins the unofficial start of the holiday season. Is your business prepared? If you answered no, there is no better time to start than today! The team at Swivel Works is here to provide you with tips on how to capitalize on Black Friday, Small Business Saturday, & Cyber Monday as well as a free printable calendar to keep you on track.
The first step to a successful kickoff is defining your promotion. Entice your clients with a promotion that will guarantee their business. This should be the biggest & best offer of the calendar year. Make sure to keep the wording simple and direct.
Setting the Stage:
Do you have enough merchandise, signage, festive decor and supplies in stock to support this promotion? Review your sales goals and ensure that you have enough product to achieve them. Set sales quotas & call campaigns to maximize results.
Email & Social Media Campaigns:
How do you plan to get the word out? A vague promotional teaser should be sent out by October 31st through your email list and social media channels. The official email campaign should blast out once per week leading up to the event starting November 3rd.
Facebook & Instagram Ads:
Planning on creating a Facebook or Instagram ad? These ads are a popular choice for increasing awareness because it provides the option of picking your target audience. Once your campaign begins, determine your budget and dates, and remember social is just that, SOCIAL. Remember to interact with your followers and on other posts with comments, likes and shares. This helps to engage your clients in your story.
Want to give your sales an extra boost? Give your clients a call to thank them for their business and inform them of the upcoming promotion.