6 TIPS FOR RETAILERS - HOW TO HAVE AN AMAZINGLY SUCCESSFUL HOLIDAY SELLING SEASON!
If you haven’t already planned your holiday marketing we’ve put together six tips to get you going! From eCommerce to enticing displays - we’ve given you some inspiration to help you get you motivated and moving! Don’t wait another minute to get your holiday marketing under way!
RAMP UP FOR OMNI CHANNEL SALES
If you think you can’t compete with the biggest brands online – think again! Omni channel refers to having multiple outlets for sales revenue. Think of your eCommerce website as a second location, without the overhead of a brick & mortar store front. Share your products on Facebook and Instagram with shoppable posts. With Shop the Look Pins on Pinterest, people can find and buy products, making it easy to bring your customers right to the products they want to purchase. Using all these resources as additional selling channels will help to make your business amazingly successful this holiday! Your business will be in all the same market places as the THE BIG GUYS. You can design your eCommerce site on Shopify or Squarespace. If you feel the technology & time is too overwhelming, or you are worried about the logistics of packing and shipping your orders, reach out to one of our specialists and we will get started on your eCommerce site, getting it up and running and help you with all the logistics in time for the holidays!
HOLIDAY MARKETING STARTS NOW
Don’t wait for Small Business Saturday to kick off your holiday marketing campaign! To be successful in these challenging times you need a strong marketing plan in place today to keep your store and product in front of your customer every day. According the National Retail Federation, 20 - 40% of your annual sales will occur during the months of November and December. 40% of people start their holiday shopping in October!! Yup, that’s right! FORTY % start shopping NOW! How do you capture those early shoppers? Begin your marketing now, when the space is less crowded.
Utilize postcard mailings, social media, newsletters and blogs.
Invite your customers to shop now:
Start a lay-a-way program
Offer free holiday gift wrap for the first two weeks of November
Give a gift with purchase to inspire early shopping.
PARTNER WITH A VENDOR OR ANOTHER LOCAL BUSINESS
Get festive and have fun! Plan multiple events and partner with vendors for trunk show and giveaways. Showcase local vendors, utilize a local caterer or restaurant to host light bites and sparkly sips. Plan something fun every week, give your clients a reason to celebrate! The experience you provide your clients is as important as the merchandise or service you provide. When you schedule weekly events it gives the customer reasons to shop on multiple occasions.
SUPPORT A CHARITABLE ORGANIZATION
November 27 is GIVING TUESDAY. Kick off the season by supporting a local charitable organization with a portion of the proceeds going to the cause. Host a customer appreciation day and invite all your customers in for a day or weekend long event supporting your local food pantry or animal rescue. When your customers bring in food and supplies they are eligible for business discounts and offers. Do good and feel good all while building a community connection through charitable giving.
DEALS & SALES
As much as we may think that the holiday season is the time to maximize your margin you may want to rethink your strategy. Consumers are trained to buy and wait for discounted offers. If you offer your customers a discounted section in your store and on your eCommerce channel, you are more likely to keep customers from drifting to those big box stores that always offer some sort of sale strategy. According to NATIONAL RETAIL FEDERATION millennials represent a third of discount shoppers. Their recent survey shows that 9 out of 10 shoppers shop at bargain retailers.
Department stores are setting up their holiday shops, displays and windows by the end of October. As a small business owner, you should start setting the stage as well! Begin planning NOW for dynamic windows that draw your customers in for a closer look! There is no need to spend thousands for a beautiful window display. A little creativity and planning will get you a long way for amazing displays. Once you have determined your theme and color selection start your holiday displays inside your store. Enhance your interior displays with Grab & Go gifts, price conscious teacher & office gift giving ideas that truly make the customer want to make their purchase now! Looking for inspiration- check out these ideas!
The most profitable and exciting time of the year is only a few weeks away. Take the time now to plan & implement your marketing, displays and events to capitalize on each business day. If you are feeling overwhelmed or just need a little assistance give us a ring.
We are your back office team, ready when you need us with your eCommerce, marketing and event planning needs.