Planning Your Business Goals For 2018 - Is writing a blog on your list?
What are your business goals for 2018? Many of our clients are looking to increase profitability, retain clients, attain new leads, or increase brand awareness. All of these are EXCELLENT goals, but what will you do differently to achieve them? Have you considered the advantages of adding a blog for your small business to your marketing strategy? Regardless of your industry or product, you have a message to share and a story to tell - so let's get to it!
You’re the expert, let everyone know it!
We live in a digital world where information is available anytime, anywhere. Creating a blog gives you the opportunity to educate your clients on what you do, why you do it, and how you do it. Sharing information about your business reinforces the tone and voice of your brand, and helps to position you as an expert in your field. Remember, your blog doesn't have to be perfect, you will get better over time, you just have to get started & then share it!
Did you say attain MORE leads?
According to Hub Spot, “B2B marketers who use blogs receive 67% more leads than those who do not.” By regularly posting via blog, you are increasing traffic to your website. Basically, if you post 5 blogs this month, that translates to an additional 5 chances your business will show up in search engine results. Effectively using hyperlinks, meta descriptions and keywords in your post will improve your SEO performance.
Provide Information That People Want or Need
Writing can be challenging, but it is so much easier when you are writing about a topic you are passionate about. Your blog should represent your branding & style. If your business is a coffee shop with a casual vibe, your writing style should reflect that. You are passionate about your business, so share your love! "How To" blogs help clients solve problems. Try to answer questions your potential clients may be asking, share your knowledge to help them understand your expertise and add value to their day.
Create a Call to Action
Now that you have increased traffic to your site, what happens? It is imperative to have an attractive call to action button or offer on your blog. Call to action buttons prompt a visitor to fill out an information form, normally consisting of their name and email address in exchange for a free offer or deal. It may direct your reader to a landing page on your website which replicates information from your blog and inspires your reader to take the next step in the sales process.
Blogging is cost effective which makes it appealing to businesses with a smaller marketing budget. There is an investment of time to write a successful blog, but the results should prove worthy of the time spent. To eliminate the time drain on your schedule invite your network of peers to write guest blogs on topics that work for both of your client interests. Writing blogs consistently with an authentic brand voice will help you achieve increased leads & will be an effective tool to help you achieve your 2018 goals.
If blogging is part of your plan, but need someone to take over the writing, posting & sharing - Swivel Works has specialists to help you get it done.