Want to grow a larger Instagram audience - here’s how!

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With over a billion users, Instagram has grown to become a powerful tool for companies both big and small to market, network and build a formidable audience for their brand. The key to finding success with this platform is by emphasizing genuine engagement instead of focusing on the quantity of followers.

One of the biggest mistakes businesses can make is to only use Instagram as a stage to sell their product. While it may be true that IG followers may become consumers of brands they follow on social media, they are likely to unfollow brands that are only selling product with little inspiration or story telling. 

Authenticity is the best approach to using this platform. Create a voice for your brand and stick with it, it will set you apart. In the this post, we’re sharing the 5 ways to find your target audience on Instagram and continue to grow your following.

Be clear & consistent with who you are

It is likely that your followers won’t follow you for what you’ve posted in the past but for what you will be posting in the future. An audience needs to be able to take a quick glance at your account and be able to get the right impression of what your business is all about so they will be more inclined to hit that follow button. 

Start with a creative, clear bio for your profile. Make sure the most recent 9 posts portray a voice and aesthetic that are consistent with your brand’s message. 

Once you get these new followers, establish a consistent rhythm of creative posts to keep them interested. 

Be handy with #Hashtags

Posting new, interesting content accompanied with relevant and trending hashtags is one of the easiest ways to drive traffic to your page. Create one specific to only your business that you use on every post in addition to popular hashtags related to your business’ niche. 

Cross promote your signature hashtag outside of your posts to generate more of a following for your brand. Include it on your Instagram bio and website as well as in your email blasts. It’s also important to use it throughout print material, like on your receipts, advertisements and signage. 

Create captivating captions

When writing a caption on Instagram aim for quality over quantity. Although they can contain as many as 2,200 characters, it is best to keep them short, informative and on brand with the key of your company’s voice. Provide authenticity while remaining strategic and intentional with your message. 

Engage with the followers of your competitors

An effective way to start attracting a larger following is by seeking out the accounts of competitors in your industry and engaging with their audience. By targeting these followers, you already know they are interested in the products or services you offer. 

There are 3 ways to engage with others on Instagram: following an account, liking a photo and commenting on posts. Combining all of these methods lead to a higher likelihood of return followback. The more work you put in, the more followers and repeat engagement you will see. 

Use the right tools

There are many websites and apps out there to help you build a successful Instagram strategy that works for your business so you can work smarter, not harder.

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  •  Later will help you spend less time posting by setting up a consistent schedule to automatically publish photos. You can also plan out the aesthetic of your feed by previewing content before posting. 

  •  Iconosquare is a powerful analytics, management and scheduling platform to expertly grow your audience. 

  • Webstagram allows you to find the most used hashtags relevant to your business as well as use statistics to track the growth and projected growth of your account.

  •  Plann works great for collecting all of your favorite potential captions, edit and save them for when you are ready to post.

In addition to these 5 strategies, keep in mind that remaining authentic is the most important in gaining an engaged following. Instagram is as popular as it is because people are always craving social interaction, to remember to keep it fun and human. The more engaged your followers, the more likely they will become reliable customers.  

We understand how difficult it can be to maintain a strong presence on social media while running your business. Swivel Works’ Social Media Management team can provide strategic maintenance to market your business on any platform.  A dedicated account manager can design and implement custom marketing plans to position your business where your customers are looking. We monitor and respond to comments and engage with your audience through custom content for your brand. 

Contact us to speak with a member of our Social Media Management team to learn more about all we can do to help take your business to the next level. 

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Rebecca Colclough