https://www.swivel-works.com/the-success-blog daily 0.75 2024-04-11 https://www.swivel-works.com/the-success-blog/how-often-should-you-update-your-website-7k5yp monthly 0.5 2024-04-11 https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/ff29770e-6ffe-4f9d-923a-e454ebec01e4/Blog+post-+April.jpg The Success Blog - Achieve Business Success By Breaking Down Your Projects into Micro Steps! - Embarking on a journey toward personal and professional growth requires more than just lofty aspirations—it demands concrete, actionable steps. Whether it's advancing in your career, expanding your business, or achieving personal milestones, success hinges on strategic planning and consistent execution. Today, we're delving into practical strategies that transcend the fleeting hype of resolutions, focusing instead on the enduring principles of goal setting and achievement. Here's the reality: with strategic planning and unwavering consistency, your aspirations can indeed materialize. Whether in business or personal life, the secret lies not just in setting the goal itself, but in the approach you take to achieve it. https://www.swivel-works.com/the-success-blog/can-ai-create-the-perfect-image-for-your-business monthly 0.5 2023-09-15 https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/c22fa546-418b-48b7-819d-9dd6af73b11d/Newsletter-+Ai.png The Success Blog - Can AI Create The Perfect Image For Your Business? - Branding and logo designs are often the first introduction of your business and showcase the personality of your brand...they visually connect your business personality to your potential audience. If you are looking to create a logo and branding for your business and want to save money, using AI to generate your design might be a good place to start. https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/661f7b5b-ccde-46ee-960a-5b9eba8f5819/3063ed4d-e81a-6c09-8525-d5ca2ff9885e.png The Success Blog - Can AI Create The Perfect Image For Your Business? - Platforms, like Looka will ask you general questions to help create a simple logo design for your business. Your selections will automate a AI generated image. Often these designs are simple and work for business owners that prefer a very basic design and color scheme. https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/9427866e-9ba8-4627-9ea8-3b25cd7ec727/32b68cc6-d361-dbb4-2270-90beae31a5d0.png The Success Blog - Can AI Create The Perfect Image For Your Business? - Once the platform has the information on the business name, tag line, and colors, you will be presented with a variety of options that you can continue to refine. https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/61f1747c-9c0a-499f-8576-3883a993bfc8/8fbd15b3-e503-8ed6-7b81-c36cf471a8d9.png The Success Blog - Can AI Create The Perfect Image For Your Business? - AI GENERATED LOGOS ARE SIMPLE AND WORK FOR BUSINESS OWNERS WHO DON'T WANT TO INVEST IN PROFESSIONAL BRANDING DESIGN. AI GENERATED LOGOS ARE SIMPLE AND WORK FOR BUSINESS OWNERS WHO DON'T WANT TO INVEST IN PROFESSIONAL BRANDING DESIGN. https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/0c334444-61f2-4313-b01e-3026c8f4a799/Newsletter-bottom.png The Success Blog - Can AI Create The Perfect Image For Your Business? https://www.swivel-works.com/the-success-blog/empowering-success-the-benefits-of-women-owned-business-certifications monthly 0.5 2023-08-30 https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/f261d5d2-7a11-4b41-baf2-028a95e030ef/Wednesday+%2812%29.jpg The Success Blog - Empowering Success: The Benefits of Women-Owned Business Certifications - In recent years, the business landscape has been witnessing a significant surge in women entrepreneurs who are breaking barriers and making their mark across various industries. To support and recognize the remarkable contributions of women entrepreneurs, women-owned business certifications have emerged as a valuable tool. These certifications not only provide a formal recognition of a business's female ownership but also open up a plethora of benefits that can propel these businesses toward greater success. However, it's important to acknowledge that while the benefits are substantial, the process of obtaining these certifications comes with its own set of challenges and time considerations. https://www.swivel-works.com/the-success-blog/knowing-your-customer-inside-out monthly 0.5 2023-08-14 https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/794946ab-2c99-4b0c-b381-183478de246a/Thursday.png The Success Blog - Where All Successful Business Starts; - In the evolving growth of business, one fundamental aspect remains constant: understanding your customer. As a business owner or entrepreneur, your customers are at the heart of everything you do. How well do you truly know them? Are you aware of their needs, desires, and pain points? Understanding your customer base is not only crucial for survival in a competitive market but also plays a pivotal role in the growth and success of your business. By delving deep into your customers' preferences, behaviors, and aspirations, you can unlock invaluable insights that will guide you in developing a strong, authentic identity for your business—one that resonates with your target audience and fosters long-lasting relationships. In this newsletter, we explore the significance of knowing your customer and the transformative power it holds in building your business's identity. https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/48319f10-f931-49d2-a665-d98518b0175a/Thursday+%282%29.jpg The Success Blog - Where All Successful Business Starts; - Market Research: Conduct thorough market research to identify your target market and gather data on their preferences, demographics, behaviors, and pain points. Create Buyer Personas: Develop detailed buyer personas that represent your ideal customers. Include information such as age, gender, interests, challenges, and buying behavior. These personas will guide your marketing and product development strategies. Engage in Customer Surveys and Feedback: Use surveys and feedback forms to gather direct insights from potential customers. Ask about their needs, preferences, and opinions on your products or services. Act on this feedback to improve your offerings. Analyze Competitors & Monitor Platforms: Study your competitors' customer base and interactions. Identify gaps and opportunities in the market and learn from their successes and mistakes. Engage with your customers to build rapport and address concerns. https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/fe8808a3-75c1-4586-9844-00271d72b67e/Thursday+%283%29.jpg The Success Blog - Where All Successful Business Starts; - Email Campaigns: Keep gathering customer feedback through surveys, feedback forms, and other communication channels. Actively listen to their suggestions, complaints, and compliments to identify areas for improvement and gauge their evolving needs. Segment Your Customer Base: As your customer base expands, segment your audience based on demographics, behaviors, and buying patterns. This segmentation will allow you to create more personalized marketing campaigns and offers. Offer Loyalty Programs: Implement loyalty programs to reward repeat customers and foster long-term relationships. These programs also encourage customers to provide valuable feedback. Engage in Personalized Communication: Use the data you've gathered to personalize your communication with customers. Tailor your messages, offers, and content to match their interests and preferences. https://www.swivel-works.com/the-success-blog/unveiling-threads-the-new-era-of-personalized-social-connections monthly 0.5 2023-08-08 https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/2821c487-28d3-4c6c-b378-11e39d3a30d6/friday+%281%29.png The Success Blog - Unraveling Threads: The New Era of Personalized Social Connections - This month, Meta, the parent company of Facebook and Instagram, launched Threads, their competitor to Twitter. Within just a few hours, the app achieved five million sign-ups and reached 30 million users by Thursday morning, making it the fastest-downloaded app ever. Notable brands and celebrities, such as Billboard, HBO, NPR, Netflix, Sarah Jessica Parker, Oprah, and Kim Kardashian, quickly joined the platform. Threads, often dubbed the 'Twitter killer,' has gained significant popularity. Here's a comprehensive guide on what Threads is, how it functions, and the benefits of the platform. https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/2762e140-8366-4b4b-82cb-aa1f30b9cca3/230705165129-02-meta-threads-app.jpeg The Success Blog - Unraveling Threads: The New Era of Personalized Social Connections - Threads is designed as a direct competitor to Twitter. Users can post updates, share photos and videos, and engage in conversations with others on the platform. Threads gained immense popularity quickly with millions of users signing up within hours of its launch. It has been hailed by some as a potential rival to Twitter. To sign up for Threads, you must have an Instagram account to log in. After signing up, the process is straightforward: you can opt to follow the same individuals you already follow on Instagram if they are also on Threads, or you can explore and follow new users. A cautionary note, it's important to note that if you decide to delete your Threads account, you will need to delete your entire Instagram account as well. https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/a5b5635b-8883-4221-8166-41090c6f1d13/End+header+%281%29.png The Success Blog - Unraveling Threads: The New Era of Personalized Social Connections - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.swivel-works.com/the-success-blog/embrace-delegation-and-unleash-your-inner-superhero monthly 0.5 2023-05-30 https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/89958234-ec19-45c4-8299-f6eb3b22a3c7/Thursday-blog+%282%29.png The Success Blog - Embrace Delegation and Unleash Your Inner Superhero: The Art of Efficiently Growing Your Small Business (and keeping your sanity in tact) - But do not fear! There's a secret weapon in your arsenal: DELEGATION. Yep, that's right! It's time to let go of the mundane, time-consuming tasks and free up your schedule to unleash your creativity and supercharge your business growth. So buckle up and join me as we dive into the world of delegation and discover when and what to pass on to others, all while keeping our sanity intact. https://www.swivel-works.com/the-success-blog/website-developer-vs-website-designer-do-you-need-both monthly 0.5 2023-05-30 https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/061b0fbb-dde4-4b1d-ad8c-50fba7441df2/developer+vs+designer.png The Success Blog - Website Developer vs Website Designer- Do You Need Both? - Creating a website can feel overwhelming. If you plan to do it on your own, we recommend using website building platforms that make it easy such as Square Space, Shopify and Wix. If you choose to hand over your website creation to the experts you first need to decide it you want to work with a website developer, website designer or both. So, what’s the difference? Basically, a website developer is responsible for the code and creating the behind the scenes technology work. A website designer creates the look and feel of the website incorporating the brand strategy, SEO and marketing so your website gets noticed and inspires the viewer to take action and engage with your business. Each are important with different expertise needed for both. https://www.swivel-works.com/the-success-blog/create-a-standout-logo monthly 0.5 2023-03-18 https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/e91e26e0-5895-4f72-8cf9-17132e7bad90/Logo+%283%29.png The Success Blog - Create A Standout Logo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.swivel-works.com/the-success-blog/blog-post-title-one-azmy9-etjhj monthly 0.5 2023-02-28 https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/50937189-3905-4cf2-a1e9-b3f5d7fa3c98/Your%2BSmall%2BBusiness%2BStrategy%2B%28Instagram%2BPost%2B%28Square%29%29.jpeg The Success Blog - Small Business Websites: Five Quick Fixes to Improve Your Website for the New Year - For those small business owners who know the true value of having a digital business and website, here are FIVE QUICK FIXES to get your website ready for the new year. https://www.swivel-works.com/the-success-blog/blog-post-title-two-z3yez-yhayr monthly 0.5 2023-01-10 https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/1673374370005-FCRTJRJGX6SQSD30HG83/Ellen%2BLatham.png The Success Blog - Successful Entrepreneurship for Women Over 45 https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/1673374382526-V934YA20WBHVQS4VLZTT/Jean%2BChatzky.png The Success Blog - Successful Entrepreneurship for Women Over 45 https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/1673374387792-VK2BIT4Y24207TXRT94U/Jaleh%2BBisharat.png The Success Blog - Successful Entrepreneurship for Women Over 45 https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/42539ab1-ddea-4652-83c2-1f9c319cf993/SBA%2Bloan%2Bworking%2Bcapital.png The Success Blog - Successful Entrepreneurship for Women Over 45 - Make it stand out SBA Loans for Small Businesses https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/031fca4b-5296-4345-93b3-dcfb201c7ac6/HOW%2BTO%2BSTART%2BA%2BBUSINESS%2BFOR%2BWOMEN%2BOVER%2B50.jpeg The Success Blog - Successful Entrepreneurship for Women Over 45 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.swivel-works.com/the-success-blog/blog-post-title-three-zbb3t-cng35 monthly 0.5 2023-01-10 https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/fc38b40b-c74e-4b62-8429-5cfbe003e0a1/Blog%2BThumbnail%2Bimage%2B8.2022.png The Success Blog - Start, Run, Grow and Prosper for Small Business. - Business Success Starts Here- Q4 Strategy Whether you are just launching your business or you are a seasoned business owner, projecting sales revenue and understanding your operating expenses is the key to steady growth, profitability and financial stability. We have identified three areas that you should be focusing on in Q4 to finish the year strong and be ready to move successfully into 2023. Financial Planning & Review Business Strategy Marketing & Business Development Financial Planning: The best way to plan for Q4 and the future of your business is by examining your current financial situation to see how your business has been trending. Start with year-to-date sales and operating costs. The key here is to understand the details of the current business climate. Is your revenue flat to the previous year or are you consistently experiencing growth? Are your operating expenses predictable or are you expecting larger than normal expenditures? Are you planning a marketing blitz for the holiday season or does business slow down for Q4 Determine what segment of your business is most profitable the identify the potential market growth Business Strategy: Once you understand your current trends you can build a better strategy to assist you in hitting your targets for Q4 and the year. Building a strategy around your current trends will help you more accurately achieve the revenue targets you have for Q4 and the year in total. Your strategy should include: Identify areas for increased revenue Sales goals Marketing plan Marketing & Business Development: From the financial review and strategy sessions above, you have identified key area/offers/products for growth, you have set revenue goals and now you will bring these ideas to life with your marketing plan. Your marketing plan turns your strategy into action. Every business owner is in Sales. Like it or not, without sales revenue we are out of business. The purpose of your marketing plan is to bring in new customers and encourage existing clients to come back. According to the SBA your budget for marketing should be around 7% of revenue. Identifying your target audience will be key to determine how and where you utilize those allocated dollars. Your marketing plan & budget might include: Social Media, print marketing, video content Google, Facebook or other digital ads Email Campaigns Partnership Marketing Influencer Marketing Take Action To Increase Sales Doing the research and building strategy is only as good as the action behind it. By planning ahead, you can develop ads, schedule email campaigns, hire freelancers to help you achieve sales goals and develop new business. The path to success is to take massive, determined action. Tony Robbins Read more here We have listed some of our favorite articles and options to help you successfully achieve your yearend goals: How to build a robust marketing strategy How to write a sales email Best Financial Software for Small Business Six Steps to Improve Cold Calling Results Are you looking for more strategy and help with your small business? Sign up today for your free Discovery Call! https://www.swivel-works.com/the-success-blog/blog-post-title-four-k84jh-8sbas monthly 0.5 2023-01-10 https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/d9ec674b-7823-43a1-912a-384fac767a24/5.17.22%2Bblog%2Band%2Bnewsletter%2Bpartnership%2Bmarketing%2Bgraphic.png The Success Blog - Partnership Marketing - The old saying “two heads are better than one” holds very true in business with partnership marketing as a key tool to increase profits. Partnership marketing is a collaboration between businesses to create a mutually beneficial marketing campaign. A study found that 54 % of companies said that partnerships resulted in 20% of the total company’s revenue. So, whether you’re a small business or large company, utilizing partnership marketing is critical in growing your business. https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/e988e54f-5865-41ed-8939-4f0d67cb0efc/First%2BCall%2BFinal.png The Success Blog - Partnership Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.swivel-works.com/the-success-blog/blog-post-title-four-k84jh-9nbal monthly 0.5 2023-01-10 https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/e71df39c-d754-45cc-9ee7-148a9957a371/The%2Bright%2Bsocial%2Bmedia%2B%281%29.png The Success Blog - Increase Sales with Social Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/4a0c3e13-4c9f-4558-b6e8-47a00daebc26/swivel%2Bworks%2Bfounder.png The Success Blog - Increase Sales with Social Media - Feeling overwhelmed with creating content, or you aren’t making the impact you need to succeed with social media? While social media is extremely beneficial, setting up and being active on social media can be time consuming. At Swivel Works we can help set up and monitor (hello KPI’s!) your social media so you can focus on building your business. Contact us to set up your FREE social media review. https://www.swivel-works.com/the-success-blog/blog-post-title-four-k84jh-maes8 monthly 0.5 2023-01-10 https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/d7b274ea-b78a-4f82-84e4-9107fd2bb451/2020%2Bblog%2Bsquares.png The Success Blog - Your Website - Your Checklist for Digital Success - Your checklist for digital success https://www.swivel-works.com/the-success-blog/blog-post-title-four-k84jh-kl234 monthly 0.5 2023-01-10 https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/687e9ac8-9c70-4c35-96f8-dda7da48b8e7/Entrepreneurial%2BMindset%2Btake%2Bthe%2Bquiz.png The Success Blog - Do you Have What it Takes: The Entrepreneurial Mindset - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/fa2db305-b1a6-4fbf-8cfe-9321da30e8a5/Revenue%2BGoals.jpeg The Success Blog - Do you Have What it Takes: The Entrepreneurial Mindset - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/d256f4b9-9f4e-4d01-a09f-e6cc461365b6/Eventbrite%2BBanner.png The Success Blog - Do you Have What it Takes: The Entrepreneurial Mindset - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.swivel-works.com/the-success-blog/blog-post-title-four-k84jh-e3bb6 monthly 0.5 2023-01-10 https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/ff602d47-3013-4caf-9086-ebd2034d6ece/Swivel%2BWorks-%2BLead%2BGen%2BOpt%2BIn%2Bhome%2Bpage%2Bimage.png The Success Blog - Increase Your Website Traffic To Increase Sales Revenue - 1) Content Creation- Small and medium size businesses that use content marketing get 126% more leads than those who don’t. The “content” can be blogs, videos, newsletters, social media or anything that allows you to share useful information to help solve your target audience’s pain points. Make sure the content you are sharing drives your viewer to your website and inspires them to take the next action step: sign up, purchase, learn more, schedule a call etc. 2) Search Engine Optimization- Or SEO, is the process of setting up your website to increase the quantity and quality of organic (non-paid) traffic. With 53% of all trackable website coming from a non-paid search this is great cost free way to increase traffic. Get the simple steps anyone can take from our free guide. No “tech” experience necessary! 3) E-Mail Marketing- Simply put it’s using e-mail as a marketing tool. Sending email messages to your targeted list of potential clients can help keep you top of mind and build a relationship. https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/6bf3352b-6462-4fc1-8c90-c9bbece8fc87/Swivel%2BWorks%2BSmall%2BBusiness%2BConsulting.png The Success Blog - Increase Your Website Traffic To Increase Sales Revenue - Make it stand out Schedule a free discovery call today to see how we can help your business succeed and grow! https://www.swivel-works.com/the-success-blog/blog-post-title-four-k84jh monthly 0.5 2023-01-10 https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/22794991-905c-478a-a2e0-dfe0d643fd17/I%2Bcan%2B%282%29.png The Success Blog - Let's Talk Knock-Knock Jokes And Email Marketing - At Swivel Works we get a lot of questions from small business owners who are trying to reach a larger audience or engage their current followers. You’ve probably heard of email marketing and may think nobody wants more emails in their inbox. You may want to think again. There are lots of reasons you need to do MORE email marketing but today we are going to go over the top three reasons for using professional email marketing to engage and grow your business. Then keep reading to get the “HOW TO” on creating email campaigns that your viewers will open, enjoy and share! https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/29de202a-2d30-40ec-bc4e-7abc63538473/Email%2BMArketing%2BROI.png The Success Blog - Let's Talk Knock-Knock Jokes And Email Marketing - 1. According to Constant Contact, email marketing has an ROI of $42 for every $1 spent for small business. https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/192bdbc1-5b36-44e6-8f8a-cef10879d196/Retention.png The Success Blog - Let's Talk Knock-Knock Jokes And Email Marketing - 2. Email marketing drives client retention and acquisition for small business! https://images.squarespace-cdn.com/content/v1/634d8254ba1e0236a71b266d/0861a54b-8847-4467-9b9c-4b037606cafc/Marketing%2BSherpa.png The Success Blog - Let's Talk Knock-Knock Jokes And Email Marketing - 3. 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