Create A Standout Logo
You’ve got a great business idea, you know your target customer inside and out, you’ve got the financials buttoned up, you have a name for your business and now it’s time to create your logo.
We hear a lot of fuss and sometimes frustration when it comes to creating logos, so, is deciding the image, color, font and shape really a big deal? The answer is Yes. A study published in Psychological Science showed that “logos and branding can have a profound influence on decision making”. A logo is an identifying factor between you and your customer. It represents your business solely, differentiates you from the competition and is associated with a brand that the customer trusts.
If you’re ready to create your logo- here are our top 4 things that every successful logo needs-
Represents your Brand- Before you start putting pen to paper and to create a logo, understand your brand and brand personality. Tap into consumer psychology to identify colors and fonts that speak to your brand and taps into the consumer. For example, if you own a yoga studio incorporating soothing, luxurious colors like purple and blue will not only speak to your brands goal of creating a safe space but also attracts the consumer.
Simple- Anything busy or unpleasing to the eye will detract the customer. Keeping your logo somewhat timeless (think at least a 7-10 year shelf life), clean and easy to read / see will help the customer develop an association with your brand.
Memorable- We all know the Nike Swoosh, Apple’s bitten apple and Starbucks’s mermaid. It’s these identifiers that help the consumer make a connection to your business and identify your over the competition. They are unique to your business, therefore easy to remember.
Scalable in Size- Your logo will go on everything from a small business card to your website to print magazine and maybe even a billboard. What looks great on a piece of paper may not look good blown up on a poster or banner. Ensure that your logo looks good on various mediums.
Have an idea for a logo and want to run it by an expert?
Need a little assistance to get started on your logo and branding design? Start with our free Branding Guide to help you determine your typography, logo style and color guide. Need something more? Schedule a call today!