Increase Your Website Traffic To Increase Sales Revenue
As a business owner in the digital world, your website is a crucial piece to your sales strategy.
As a matter of fact, 81% of purchasing decisions start with an online search. The key to success and increased sales is to get traffic and views of your website, so that your potential clients can learn more about you, your products and services. You need to start with a well-designed website, that gives your potential clients all the information they need to purchase from you is absolutely key to increased revenue.
Clearly, it’s not as simple as putting up a generic website and having customers shop from you. To break through the sea of the competition you need a well optimized website. Having an optimized website means you can increase traffic to your website and direct your target audience to purchase from you.
Hello, is anyone there?
Before getting into the “how to” of increasing website traffic, let’s discuss your target audience. Maybe this sounds familiar to you. You spent a ton of time and effort launching your website, you’ve noticed that people are visiting your site, but no one has purchased anything. One of the reasons could be that your website is not inspiring your target audience to take the next step.
A target audience is the group, or segment you want to direct your outreach. Determining your target audience will help you get the right customer to your website.
Here are 3 steps you can take to help determine you target online audience.
1) Know Your Current Customer Base - Dig deeper into your current customer base to get an understanding of the various segments. Break down demographics, psychographics (interests, lifestyle, activities, etc.), their pain points and more. Having a strong understanding of this will lead to better content creation which is necessary to increase traffic.
2) Assess your Competition - Competition is fierce in the digital world. Assessing your competition by knowing what they are missing and NOT doing will help you grab your customer’s attention first. For example, when you know a customer pain point that your competition is missing you can create an email campaign addressing this and therefore getting a leg up on the competition.
3) Get Social - Use your social platforms to engage with potential target clients. Answer and ask questions, see what they are posting, become aware of which social platforms they are on. Doing this will better help position your social media posts.
Armed with knowledge about your target audience you can start focusing on the steps to increase the right traffic to your website.
The good kind of traffic
You’ve got your website up; you have a firm understanding of your target audience now it’s time to get to get the good kind of traffic going! At Swivel Works we’ve compiled the top 5 proven strategies to increase website traffic. These simple strategies have helped our clients and we know they’ll help you!
Here are 5 proven Strategies to increase website traffic:
1) Content Creation- Small and medium size businesses that use content marketing get 126% more leads than those who don’t. The “content” can be blogs, videos, newsletters, social media or anything that allows you to share useful information to help solve your target audience’s pain points. Make sure the content you are sharing drives your viewer to your website and inspires them to take the next action step: sign up, purchase, learn more, schedule a call etc.
2) Search Engine Optimization- Or SEO, is the process of setting up your website to increase the quantity and quality of organic (non-paid) traffic. With 53% of all trackable website coming from a non-paid search this is great cost free way to increase traffic. Get the simple steps anyone can take from our free guide. No “tech” experience necessary!
3) E-Mail Marketing- Simply put it’s using e-mail as a marketing tool. Sending email messages to your targeted list of potential clients can help keep you top of mind and build a relationship.
4) Social Media- After following a brand on social media, 91% visit the brand’s website and 89% will buy from the brand. Linking your website to your social media handles is a must.
5) Call to Action- A Call to Action (CTA) is a phrase that articulates what action you’d like for the website visitor to take. For example, “Buy Now” or “Go to the Website” are strong call to action phrases.
In 2020 US consumers spent $861.12 billion online. Knowing your target audience and incorporating the 5 strategies to increase traffic to your website will enable you and your business to grab a piece of that online spending.
GET THE FULL GUIDE! - SIMPLE ACTIONS YOU CAN DO TO INCREASE YOUR REVENUE
We can’t wait to see your business grow so we’ve put together a guide of the 5 Proven Strategies to Increase Website Traffic, PLUS the ONE Simple Action you can do RIGHT NOW to start increasing traffic and get potential customers to your site.
Schedule a free discovery call today to see how we can help your business succeed and grow!